Sunday, October 16, 2016

SEO incompetence

I get a number of this kind of thing – but if you do not have a blog, you will not be aware of the practice. 

This is a ‘comment’ made on an entry on my blog. I have my settings such that every comment has to be ‘vetted’ by me before I release it to the blog. Other bloggers allow comments to be published automatically.

This is spamdexing/SEO spamming, the intention of which is to develop inbound links to a website and so improve that site’s listing in the SERPs. 

Or should I say, the perpetrators think that such links improve their site’s listing. They don’t. 

Google looks to see if content on the linked-from page has any association with the linked-to page before ‘rewarding’ the link. If there is no relationship between linked-from and linked-to pages then Google actually penalises the linked-to site. 

In this case, the comment is automated and is there because the software used is matching keywords in the blog. In this case, the key term is ‘locked out’. But as you will see if you look at the blog entry in question, I was talking about being locked out of a website. 

Furthermore, if I was actually blogging about a problem that a locksmith might help me with ... I’m around 5000 miles from Denver. So Mr Crocker has used software that doesn’t use any geographic filters – or he hasn’t used the filters if they are there. 

So why do the likes of Mr Crocker use this kind of spam? Easy answer. They don’t know what they’re doing – or they have hired someone who doesn’t know what they’re doing. 

Needless to say, I clicked on the tab 'mark this comment as spam'.

FOOTNOTE

It's wrong for so many reasons ... so I'll limit my comment to stating that it proves my point above - but today someone called Mayazoe posted this comment as a reply to my original post. Note how he/she includes a link to 'buy backlinks' - another practice penalised by Google. 

I'll finish with a little quiz. Which of the 3 options do you think I clicked on?


FOOTNOTE II 

Mr/Mrs/Ms mayazoe just doesn't give up!


FOOTNOTE III

And another for the 'mark as spam' list

 

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