Monday, December 30, 2013

Forest failing

To celebrate my team winning its two matches over the Christmas period - I did what a lot of supporters do ... and went to buy something from the [online] club shop.
 
Having selected my purchase [see below - I was there on that day :) ]
 
I went to the checkout - but when I went to register on the site [why?] I found that as I had bought something before my details were on record ...
 
 
 
 
... but I could not remember my 'client reference number', so I followed the instructions and arrived on a page where I was asked for my email address so that it could be sent to me. But when I did so, I was told that there was no customer record for that email address.


So - not for the first time when trying to make a purchase on a site I've been to before - part of its system told me I did exist, but another part of that system told me I did not. Ho hum.
 

Thursday, December 26, 2013

digital amnesia

... and still it goes on. TV advertising campaign: direct marketing email campaign: all to get me - and others - to spend money in the Homebase sale.
 
So it works ... I decide that leaf blower I have put off buying for years could be what I use to clear this year's leaves from my garden. And there is a Homebase about a mile away. And I'm up early on Boxing Day - so check their website to see what time the store opens, and get this ...
 
Yep, no mention of any Bank Holiday openings. Ho hum.

Tuesday, December 17, 2013

adidas marketers touch down between the e-marketing posts

I came across this excellent Tweet which celebrated the All Blacks rugby team winning all 14 of its matches in a calendar year.
 
Clicking on the link took you to ...
 
 
If there are any of my ex- students who cannot tell you why so many 'w's can be used then they weren't concentrating in week/chapter 2.
 
PS, you could always check out why in my domain names book. 

Tuesday, December 3, 2013

doh ! doh ! doh !

It's not that unusual for a direct marketing email to fail to render [show] in the receiver's inbox. Well this one's a doozy. Below is just a fiftieth [yes, 1/50th] of the code which appeared when I opened this email:
 

But it gets worse. This was from a digital marketing company promoting their new website. As I said; triple doh!

There was a follow-up email half an hour later, but it said:

"Note: A previous version of this email contained an image that did not render correctly in some email clients. We are re-sending to those affected and we apologize for any confusion."

In my opinion, a less formal approach would have been better. Why not admit to the error rather than - seemingly - blaming the technology of the receiver.  

Oh, by the way, I'll refrain from naming the company - they should be squirming enough as it is.