In my book and classes I talk about how an ecommerce website should act as a sales person for the customer [it's also why I say sales staff should be included in the web development team] - and here is an excellent example from Amazon - see how the page points out to customers that there is a newer model available. At a higher price of course :) - it's called 'up-selling'.
Saturday, January 5, 2013
Wednesday, January 2, 2013
I often complete online surveys [it helps keep me in touch with the subject I teach] - and in one I was - not unusually - asked my occupation from this list.
So where would you put 'lecturer'? Or 'teacher'? Note to students who take one of my dissertation modules: if you can't come up with a comprehensive list, put a 'other' box at the bottom - preferably with a space for the respondent to type in their job.
Posted by Alan Charlesworth at 5:15 PM