Friday, May 30, 2008

KLM : listening?

If you've spent any time on this blog you will have seen a lot of comments aimed at airlines that don't appreciate where I live. Well maybe someone at KLM reads this blog [unlikely, they probably just employed someone who knows what they are doing] because the latest email I received was promoting flights from my local airport.
So, well done KLM, better late than never.

Footnote I : if you're from KLM and you do read this blog ... free flights as a reward for pointing out your errors?

Footnote II: if KLM used consultants to review their email marketing strategy - and one of the recommendations was to tell customers about flights from their local airport [ie relevant to them] - I wonder how much KLM were charged [I bet it would have made giving me a couple of free flights a very cheap option]


Footnote III to self : you're in the wrong business!

Tuesday, May 27, 2008

they are called domain NAMES for a reason ...

Well done Countax, you registered the .com domain name. Now take a walk to see whoever is responsible for your web presence. Now hit them with a wet haddock. The reason for this assault? Take a look at what appears in your browser location when you are on their web site. There is absolutely no good reason for this - it is an appalling practice.

Tuesday, May 20, 2008

trust is important ...

... in any affiliate partnership. So would you have faith in these folks? I was researching affiliate management, so I put the term in Google and got the following SERP ...So I clicked on the highest 'organic' listing, and got this ..

Click on the image and you get an email contact form. Hmmm, not an example of how to build online credibility.

Saturday, May 17, 2008

you on the right site cobber?

I got an email message from Friends Reunited advising me of a new feature - standard stuff, good marketing. Problem was that when I clicked on the link I was taken to the Australian version of the site [.com.au] - as you see from the email's status bar, below.

Mistake or server/hosting issue? Not sure. On the positive side, the link worked and I could access my profile on the Aussie site. Another thing I liked, but I suppose there are security implications : after I clicked on the email link and arrived on the site I was logged in - which [I assume] meant the site recognized that the email was sent to particular member and it would be that member who clicked on the link, so why make them log in? Not sure I would be so impressed if it were my bank, however.Footnote: The next email in my in-box was from AIRMILES informing me of my points total - and when I clicked on the link to the web site ... I had to log in.

Wednesday, May 7, 2008

an airline again, I'm afraid ...

Brussels Airline this time. Note the message on the email I received below. Note that I live in Great Britain. Note that they already know that as [a] I completed a registration form, and [b] my email address is that of a UK university - .ac.uk.