Saturday, February 6, 2016

This is just not going to fly away

KLM have got a lot of their digital marketing right - but a quick scan on this blog will tell you this is something they just cannot seem to get a grip of. For new readers, I'll set the seen by saying that I have had a KLM 'airmiles' card for around 20 years. In all that time I have only ever flown with them from Newcastle airport. And yet they still keep sending me details of offers flying from other airports.

This one is worse in that I actually booked a flight to Amsterdam [for later in the year] earlier in the week. So, it is as if they are rubbing my nose in by saying 'we started the offer a couple of days after your booking ... but - haha - you wouldn't have qualified anyway as you are flying from Newcastle'. 

It's not rocket science KLM - just add a field to your email messaging so that I only get offers that I might be interested in.


Footnote: yes, I know it is now that it is now KLM/Air France

Tuesday, January 26, 2016

speaking with forked tongue?

I can't work this one out. Is it just poor translation [if so ... it's bad practice from one of the world's biggest online companies] or is it deliberate to remind us it is a Chinese company. I suggest the latter as some of the grammar is perfect and others far from it.



Wednesday, January 6, 2016

One size doesn't fit all

So I needed to check something on my PayPal account, and went to their homepage. OK, so maybe I wasn't really concentrating ... but I could not find the 'log in' button.

I even refreshed the page. Then I realised I needed to scroll across - and lo and behold ...


In this case it was not a disaster for the organization as I needed to get onto the website - but had I been looking for a product and was following links from a Google search, I would have just 'bounced' back to the SERP and gone to the next link in line.

Lessons: 
1 Forcing users to scroll across has been bad practice since 1996.


2 I am using my PC with a a 23 inch / 60cm screen

3 No matter what settings I may have on my PC/screen or what I might or might not have on my PC... it is NOT my fault that the page has not rendered in my screen's viewing area. The designers should develop the website for ALL users - and if that means 'down grading' the technology [or losing the fancy toys they love to put on to show off their design skills] so be it. It is the customer that pays their wages.

Footnote: they got it right on my iPhone. Go figure.
 



 

Monday, December 28, 2015

Gender issues?

So I've been looking on ebay for a travel bag that I can take in a Ryanair cabin - don't get me started on how Ryanair's permitted size is a couple of centimetres smaller than the size of bag allowed on other airlines, as in: the bag I have taken around the world in the cabin of 'proper' airlines. 

However, that is not the purpose of this story. Because of my searches on ebay, that company 'targeted' me for other products. Well ... I say 'targeted', but really I mean 'fired off some very loose shots in my general direction'. 

This is what I got when I clicked on an ebay 'Pre-Loved Bags for Him' ad. 


Even two of the bags I've not hi-lighted seem to be rather feminine - though this is likely due to another bug-bear of mine: ebay advertisers scatter-gunning key terms for searches [a scatter gun is the opposite of a rifle, as in 'not targeted']. 

And while I'm on the subject of selling on ebay - I can't be the only person looking for bags that are allowed in aircraft cabins, so including the dimensions in the description is a bit on the important side. And to the seller of a bag I was willing to pay £100 for if it was the 'right' size ... ignoring two requests from me for its dimensions has cost you a potential sale. 

Ho hum 

Oh, a footnote to this is I eventually found a suitable bage at a reasonable price ... in a shop, that is; a retail outlet in a physical building where I was able to pick up and measure the bag prior to purchase.

Sunday, December 20, 2015

Sorry, you're too late

So I thought, I known - I'll go somewhere sunny for Christmas. But it was Sunday December 20th, so it would be a last minute booking. So I went to latedeals.co.uk. Trouble was, I could only book a date from the 24th. Presumably there are no flights leaving the Uk on Monday 21st, Tuesday 22nd or Wednesday 23rd?

Saturday, December 12, 2015

Let them eat cake

In my books I advise having a 'local' person check translations for global websites. Here's and example from ebay where a term has got lost in translation ... 

 PS if the title of this post has confused you - Google it, it's your history lesson for the day :-)

Thursday, December 10, 2015

Twitta-vert

For reasons I won't go into [it was professional  :-) ] - I searched for "Katherine Jenkins" on Google - and near the top of the SERP was this:
Now ... this may not be representative of the songstresses Tweets - but this is not what social media is all about. Nor is it good social media marketing.

Thursday, December 3, 2015

Hmmm, perhaps a little insensitive

Only a couple of weeks after the Paris atrocities, the normally excellent, eMarketer.com sent an email with this headline:

However, by accident or design, the linked-to article was:

Wednesday, November 25, 2015

It's the thought that counts

OK, so the value is negligable, but at least they made the effort. It was also a day early, but let's not get too picky :-)


But Google did get the right day ...

Sunday, November 15, 2015

It's all Dutch to me

On my way back from Romania [see previous post]  I found myself - oh joy of joys - in Schiphol airport for 6 hours. Now, as airports go, it is as good as any [I've been there more times than I care to remember] - and like many places, it now offers free wifi [well, an hour free, after that you pay].

Naturally, you have to register - but the form was only available in Dutch. So when I couldn't make it work, I couldn't find out why.