So after I discovered a pool of water under my washing machine this morning, I was checking out how much a new one was going to cost me.
And I remembered the ads on TV for AO.com.
So - via a search and ad on Google - I arrived at this page...
If you look carefully - I've added an arrow - there is something chopped out of the page.
I was using Firefox, so I checked the page was downloading properly on Chrome ...
Nope - just the same. However, because it is part of my job [and I have this blog to write :-) ] I even had a look at the page on my iPad, and lo and behold - there was the missing content.
Now, I would say that the missing content was actually some of the most important 'sales' copy on the page. Oh dear.
But wait ... it gets even worse: take a look at the web page in Explorer.
I wonder how much all those TV ads cost?
I also wonder how much those Google SERP ads cost?
And I wonder how much it would cost to make sure a website is downloading properly? Or to correct this error?
As a footnote: I shouldn't need to say it, but I've said it so many times before why should I break a habit of 20 years?
If a web page does not download properly, it is not the fault of the user, their device or its software: it is the fault of the website designer[s].