Friday, March 13, 2015

words sell

I was looking on ebay to buy some snowdrops. Two suppliers were offering exactly the same deal - which one do you think got my order?

Saturday, February 7, 2015

What the Tweet?

So I posted a link on Facebook to an article I thought students would find interesting

... and using witchcraft, my Facebook post are automatically sent as Tweets. And sometimes people like the message so they 'favourite' them.

But take a look at the times on my Facebook page and the email I received telling me I had been 'favourited'. Yep in only a few seconds one person [I have made him/her anonymous so they do not benefit from this post] had read my Tweet, read the article - and 'favourited' my tweet.

Errr, no - it was obviously automated. Why would he/she do that? 

And people wonder why I am often skeptical about the use of social media for marketing.  

Wednesday, January 14, 2015

A flight back to the future?

I'm off to Egypt in a week or so's time.That would be at the end of January 2015. Take note of the date on the voucher emailed to me by Thomas Cook. Ho hum.

Wednesday, September 3, 2014

we'll take your money ...

I ordered some brake pads for my 'classic' MR2 from Eurocarparts. When I placed the order this showed on the page,

Note that one set of the the pads were in stock, the other 'available to order'. However, a day after I got an 'order confirmation' email. I got this email.

Yep ... after taking my money, they have decided to see if they can get the products I ordered. And does this email apply to both products or are the 'in stock' pads already on their way to me?

But here's the worst aspect of this. They have taken my money - but I have to contact them to see if they can supply the goods I have already paid for. What if I do not? Will they automatically refund my payment. 'Shoddy' does not do this service justice.

Tuesday, June 10, 2014

and email is still the poor relation

I covered this issue back in 2008 and again in 2012 ... and things seem to be getting worse and not better.

Here's the automated response to my filling in a response form on npower's website [they keep sending me the bill for something that I paid for six months ago]. 

Can you believe it - 7 to 10 days to respond? That's up to two weeks on their Mon-Fri working times. To paraphrase what I said back in 2008: 

Yep, they can supply folk to answer phones 12 hours a day, but it can take 10 days to answer an email!

Ho hum.

Tuesday, May 20, 2014

locked out ... when I'm already in

This is similar to my previous entry in some ways - except in this one I was trying to access a facility AFTER I had logged in using my name and password. The problem was that the system was not accepting my memorable name. Now, I'm pretty sure I has it right - but anyway, I clicked on the link to get my memorable name sent to me. And got this ..

 As you can see from the 'sign out' link - I was already signed in. And yet the 'name does not match that on our records'. So ... that will be the name I used when I just logged in a few minutes ago. You know ... the name it used when it welcomed me in using - yes - my name. 

Saturday, May 17, 2014

unsubscribing a non-subscription

This is a subject I have covered before, and I suspect there is something nefarious behind it - but I got this email from 

Now, I may have looked at that site, but I have never purchased from it and I have never subscribed to it ... so I clicked on the 'unsubscribe' button, entered my email in the box and got this ...

Yep - the email address they sent me to welcome me as a subscriber to the Cheapflights newsletter isn't an email address that is subscribed to the Cheapflights newsletter.

So ... in a very competitive market, would I ever trust with my holiday flight booking?  

Friday, May 2, 2014

ooops ... Google spams its own email

Google's gmail managed to decide this message from Google was spam and [automatically] put it in my spam folder. Doh!

Friday, April 4, 2014

Get a life

I've been doing research for my new book [Social Media Marketing ... coming to a bookshop or computer screen near you soon] and I was looking for example of good practice in social media service. One organization which seems to get it right with customers is First Direct.

However, I came across the following example of one of the bank's Twitter conversations.

OK, so I'm maybe I'm living in the last [lost?] generation ... but conversations with my bank about odd socks? I can't even remember having a conversation with either of my ex-wives about odd socks - let alone complete strangers at my bank.

Is that really what social media marketing is all about? Or is it part of relationship marketing?  Or do people on Twitter really have nothing else in their lives that they 'like/friend' commercial entities and then respond to inane questions sent out to them?

Ho hum

Saturday, March 22, 2014

SERP that takes the biscuit

For reasons I won't go into ... I had cause to search for "McVities" on Google. And this was the result:

Now that is what I call getting your SE branding strategy right. Take particular note of the bold/blue/link titles - which are determined by the website developer. For students of domain names - I like the McVitie's' use of and .com.